Northwoods
Partners

Northwoods Partners was built in 2022 out of the success the founding partners had at their previous company, ImageFIRST – a healthcare linen company started by the Berstein Family.

Over the years, the investment team worked together in a variety of capacities, each played a role in transforming ImageFIRST from a local, one-plant business to the nation's leading provider of healthcare linen services.

When the Berstein Family sold ImageFIRST to a private equity firm, the group found themselves eager for a new challenge. They knew together they could positively impact other companies and decided to form Northwoods Partners as a result. They have since continued to bring value to others while having fun together and doing what they love.

OUR CORE VALUES

We believe in conducting business with honesty and transparency, while constantly pushing the boundaries of conventional thinking.

RESPECT

Upholding an environment of mutual respect, honoring the dignity of all people, and seeking to understand and consider all viewpoints

INTEGRITY

We view integrity as the cornerstone of our business, illuminating our path towards honest, transparent, and ethical practices.

TRUST

We uphold the highest standards of ethics in all our dealings, resulting in superior outcomes and lasting relationships.

PASSION

Bringing energy, excitement, and enthusiasm to our work each day, driven by a conviction for what we do.

ALIGNMENT

Coming into alignment with team members, customers, and partners on important matters through conversation, mutual understanding, and trust.

We are actively seeking partners and acquisition opportunities in industrial real estate and operating businesses. If you have an opportunity that would be a good fit we would love to hear from you.

Pearle Vision

Pearle Vision is a leading regional eyecare provider operating eight (8) Pearle Vision franchise locations in the rural NJ/NY market. Pearle Vision was ranked the #1 health franchise in North America by Entrepreneur magazine in 2018. The Company provides comprehensive eyecare services (>44% of sales) and prescribes contacts / glasses (<56% of sales). 

In 2021 Northwoods Partners acquired a minority stake in Pearle Vision in partnership with Riviera Capital Partners.

SeedPod Cyber

SeedPod Cyber works with managed service providers (MSPs) to help businesses protect themselves from the potentially catastrophic impacts of cybercrime. SeedPod offers unique insurance programs focused on cyber insurance and Tech E&O. By leveraging insurance, technology, and partnerships with managed service providers, SeedPod ensures clients have everything they need to protect their digital assets, balance sheet, and reputation.

In 2022 Northwoods Partners made a minority investment in SeedPod Cyber.

Island Master Locksmith

Founded in 1991, Island Master Locksmith is a diverse security solutions company with over 3,500 customers throughout the Northeast including bank branches, corporations, commercial, industrial, and institutions. Island Master Locksmith specializes in vault and safety deposit preventative maintenance as well as door repair and servicing. 

In April 2023, Northwoods Partners acquired a majority stake in Island Master Locksmith

H2O

H2O Power Equipment Company is Colorado’s largest full service industrial Pressure Washer, Parts Washer, Waste Oil Heater, and Industrial Wash Bay/Water Recycling company. H2O Power Equipment has been an industry leader for over 25 years and specializes in distributing environmentally friendly products.

In 2022 Northwoods Partners made a minority investment in H2O