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We partner with healthy businesses and bring in resources—including capital, strategy, management, and vision — in a way that adds value and accelerates growth
Without outside investors, hurdle rates, or defined time horizons, we take a different approach to investing than a traditional private equity firm. Our investment team is made up of experienced operators who have had success themselves running businesses. We take a long-term approach to investing and look to partner with businesses and management teams who share a similar outlook.
Investment criteria
Business-to-business focus
Significant service component
Strong culture
Markets served have tail winds
Equity Business Investments
In April 2023 Northwoods Partners acquired a majority stake in Island Master Locksmith
In 2022 Northwoods Partners made a minority investment in SeedPod Cyber
In 2022 Northwoods Partners made a minority investment in H2O
In 2021 Northwoods Partners acquired a minority stake in Pearle Vision in partnership with Riviera Capital Partners
Driven by strong core values and a passion to enhance companies & lives, we strategically invest directly in businesses, real estate, and professionally managed alternatives. We partner with healthy businesses, real estate owners, and alternative managers to bring in resources – including capital, strategy, management, and vision – to achieve financial results.
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Founded in 1991, Island Master Locksmith is a diverse security solutions company with over 3,500 customers throughout the Northeast including bank branches, corporations, commercial, industrial, and institutions. Island Master Locksmith specializes in vault and safety deposit preventative maintenance as well as door repair and servicing.
In April 2023, Northwoods Partners acquired a majority stake in Island Master Locksmith
SeedPod Cyber works with managed service providers (MSPs) to help businesses protect themselves from the potentially catastrophic impacts of cybercrime. SeedPod offers unique insurance programs focused on cyber insurance and Tech E&O. By leveraging insurance, technology, and partnerships with managed service providers, SeedPod ensures clients have everything they need to protect their digital assets, balance sheet, and reputation.
In 2022 Northwoods Partners made a minority investment in SeedPod Cyber.
H2O Power Equipment Company is Colorado’s largest full service industrial Pressure Washer, Parts Washer, Waste Oil Heater, and Industrial Wash Bay/Water Recycling company. H2O Power Equipment has been an industry leader for over 25 years and specializes in distributing environmentally friendly products.
In 2022 Northwoods Partners made a minority investment in H2O
Pearle Vision is a leading regional eyecare provider operating eight (8) Pearle Vision franchise locations in the rural NJ/NY market. Pearle Vision was ranked the #1 health franchise in North America by Entrepreneur magazine in 2018. The Company provides comprehensive eyecare services (>44% of sales) and prescribes contacts / glasses (<56% of sales).
In 2021 Northwoods Partners acquired a minority stake in Pearle Vision in partnership with Riviera Capital Partners.